Buzz - 2/4/08
Very interesting results from a survey that PublishingTrends did on doing PR (and marketing) for books online. A few items worth highighting before reading the article - there are some interesting differences between what PR people feel vs. the media they reach, how publicists should talk to bloggers, etc. By the way, Joe Wikert is quoted in this article.
ACCOUNTS
Powells to launch subscription club - features a book plus related material for $39.95 - called IndiSpensable, and will kick off in March.
BBC article on Nielsen Online research that states that books are the most popular online buy. More books are sold than any other product, and the number is increasing.
ADVERTISING
Meebo builds ad network around chat rooms on community and social networking sites.
AUTHORS
5 rules for new authors - might be worth passing along.
CREATIVE
Article on Peter Mendelsund, Random House’s top cover designer. He also has his own website.
How to improve bullet point copywriting (some interesting points - the first two bullet points and the last bullet point are the most important based on how people read).
Marketers say email strongest performing media buy.
Article with recent data on how to design your email newsletters.
MARKET RESEARCH
MEDIA
SEARCH ENGINES
HitWise has launched its own widget for RSS feeds highlights weekly online behavior such as top performing websites and most searched for products and brands. You’ll also be able to click through a complete archive of Hitwise-to-Go data.
SOCIAL NETWORKING
Social networking sites showing steady declines.
How to use Twitter in B2B conversations. This is also an interesting way to reach media. Many Twitter profiles are already created for publications like Fast Company. May also be an interesting way to promote events.
WIDGETS
